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Copyright 2013 Dawn L Billings, Inc., & Primary Colors Personality TestTM

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and What 


Me Joy & Success?



by personality expert, Dawn L. Billings

personality books
Rethink Personality
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Personality Colors Test
Personality test effectiveness
Rethink Personality
Personality test effectiveness
Rethink Personality
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Why is Taking a Personality Test in Context Important?

Dawn Billings was inspired by the work of Walter Mischel in the field of contextual personality assessment. In 1968, Walter Mischel, an American psychologist specializing in personality theory and social psychology, published the now classic monograph, Personality and Assessment, which created somewhat of a crisis in psychology that changed the agenda of the field of type and trait psychology significantly. Mischel showed that study after study failed to support the fundamental traditional assumption of personality theory, that an individual’s behavior with regard to a trait (e.g. conscientiousness, sociability) is highly consistent across diverse situations. Instead, Mischel's analyses revealed that an individual’s behavior, when closely examined, was highly dependent upon context or situational cues, rather than expressed consistently across diverse situations that differed in meaning. Mischel maintained that behavior is shaped largely by the exigencies of a given situation, in other words - context.

Billings' ultimate goal in creating the Primary Colors Personality Test was to create a jargon free, universal, easy to understand and implement, contextual personality insight tool that would allow people to gain insight into automatically relied upon personality tendencies they  might revert to in different life and emotional contexts.


Taking into consideration the fact that human being do not usually experience conflict, frustration, strife and stress when they are happy and things are going the way the want in their lives, Billings decided to focus on helping people understand what choices and behaviors they had a tendency to use when things were not going the way they wanted. In other words, what personality color tendencies did they revert to when they were stressed, angry and frustrated? Once you understand that relationship struggles are not born out of our centered personality colors strengths, but that they arise when things  become difficult, challenging and confusing, you can spend time and energy gaining understanding of what color personality tendencies, centered or extreme do you rely on in life's most stressful situations.


History of



What make Primary Colors Personality Tests & Insight Tools Unique?

We would like to provide you more information about how to
utilize Primary Colors Personality Insight Tools in your counseling center,
private practice,
professional coaching business
or church.

A Brief History of the Most Common Personality Assesment Tools Used Today,

and What Makes Primary Colors Personality Insight Tools Unique.




and the 


This Sentis Brain Animation video is the fifth in their series and explains what is happening in our brains as we experience emotions -- both the helpful and unhelpful ones! This empowering animation demonstrates that while sometimes our emotions can 'hijack' our rational thinking, we also have the power to manage our emotions with conscious thought. 

Sentis is a a global team assisting individuals and organisations change their lives for the better. The human mind is our focus and we believe the mind is an individual's most important performance tool.

Sensis is the world leader in the application of psychology and neuroscience to safety, leadership development, and wellbeing in the workplace.

Check Sensis out at

Individuals utilizing EQ have more effective relationship skills which lead to improved performance in the work place. EQ is twice as predictive as IQ for performance.At an executive level, 80-90% of the factors that distinguish top leaders are Emotional Intelligence-related.
Business leaders have reported a 23% increase in market share directly following a PCPT  EQ/Advanced Personality course.  In some studies, emotional intelligence (EQ) predicts over 50% increase in an individual's performance.  How much is a 23% increase in performance and productivity worth to your organization?
Today's star performance researchers tell us that Emotional Intelligence (EQ) skills can be taught, learned and measured,
and make a significant positive impact on outstanding leadership, 
and overall organizational performance.
Emotional Intelligence research has proven EQ to be an essential key to success in both personal relationships and in business environments, and PCPT EQ/Advanced Personality Training has proven to aid people
in developing, growing, enhancing, strengthening and encouraging
Emotional Intelligence (EQ) skills in all areas of their lives.

Enjoy this video that talks about the interdependent nature of Personality and

Emotional Intelligence. 

Primary Colors Personality Tests and Insight tools help people understand the powerful role their brains
play when we feel emotional impulses, where those emotional impulses come from and how to better
manage these primal impulses in our lives in order to achieve more successful relational outcomes.


As a bonus, enjoy this short video where personality expert, Dawn Billings will help you understand how neuro science and anxiety are related, and more importantly, how to more effectively deal with negative, anxious emotions that can often hold you hostage in your life.

Primary Colors Insight Tools have shown to help people understand and manage their primal emotional responses at home and in the work place and help build and strengthen emotional intelligence which enables people to more effectively communicate and collaborate.


What are




Primary Colors Personality Tests help clients recognize that they are not defined by one color or set of initials. Primary Colors Personality insight tools do not want to define anyone as anything. Instead we want people to have the tools necessary for them to understand their blend of color personality tendencies in the different life and stress contexts in their lives.






My Personality

Color Blend in life context:

Me at WORK

Understanding Your Personality

Color Blends



PRIMARY: Centered PURPLE – People with strong purple personality tendencies are driven to manage, govern and get things done. They are motivated to find the most efficient way to accomplish their goals and help other to accomplish theirs. They are very task-oriented, and tend to define themselves by their ability to get things done. They prefer to have their information in bullet points, and prefer clear and practical information. They enjoy educating and providing the information and direction necessary to accomplish a particular goal. They love checklists and a way to keep track of their progress. They are very good with managing contacts, organization and follow through.


SECONDARY: Centered GREEN – People with strong green personality tendencies are big picture thinkers. They are purpose driven and need to believe in something larger than themselves. People with strong green personality tendencies want to find answers to the world’s problems. They are difference-makers who see change as very positive and progressive and this drives and motivates them. They value FAIRNESS and become frustrated by those they feel are motivated by greed and self-consumption.


TERTIARY: Centered ORANGE – People with strong orange personality tendencies love to experience life, be the center of attention, and the life of a party. They like fun, excitement, action and taking risks. They are instigators and invite others to join. Socializing and meeting people provides energy for them. They are enthusiastic and optimistic. They are quick witted and usually very good communicators, who enjoy conversations and lively debate. They make friends easily and are inspirational. People with strong orange personality tendencies have a gift for making things fun, are very entertaining, are never described as boring. 






Primary Colors Personality Test and personality insight tools depart from the limited, traditional four-quadrant personality types made popular by Carl Jung and the Myers-Briggs Type Indicator by not only examining what strengths and talents are uniquely suited to building your life in powerfully positive ways, and what destructive extreme personality tendencies limit, inhibit and destroy your greatest dreams of happiness and success, but this expert series of tests also helps you discover what drives your core set of values; strength or warmth?   (See example of Strength vs. Warmth test to right)

Human beings make judgements about what is right and what they believe to be wrong based upon a core set of values they have chosen to adopt. Conflict, frustration and miscommunication most often occur when people find themselves on different sides of the Primary Colors Values Wheel. 


By understanding what primarily drives the values that determine your perspectives, views and opinions versus what values primarily drive others perspectives, views and opinions, you are better equipped to effectively resolve conflict, understand, and positively communicate with those with whom you find yourself most often in conflict.





Personality Color


Centered personality tendencies are where your strengths, success, jOY and talents reside, while all imbalance, frustration, anger, misery and anxiety are born out of your extreme personality tendencies. 


Although understanding your strengths and talents is imperative to fully understanding YOU, it is not nearly as critical to understand your strengths and talents, as it is to understand what extreme personality tendencies may be dramatically and negatively tearing down everything that you profess to hold dear.

Examine carefully the extreme and destructive tendencies of each of the personality colors below and consider what blend of extreme personality tendencies may hold you hostage from real joy and success you crave.


Understanding and Parenting


Can Primary Colors Personality Insight Tools Help Me Better Understand and Parent My Children?

Each of your children will have different personality strengths, talents and challenges. It is so helpful to understand who your child is, how they see the world and how to better guide them to become the very best THEM they can be.

Click on the picture to the right and watch some one minute videos about children and personalities I know you will enjoy.

Children Personality Types
centered extreme colors personality